Oddly though, the other free personals website, okcupid, does not see the same high visitation rates that Plenty of fish does.The unaudited condensed consolidated financial statements (the Unaudited Financial Statements) presented have been prepared by Nortek, Inc. Perhaps free is good, just as with the Warez sites. This rate of visitation is significantly higher than that of paid dating sites such as. Are they the online broker of choice for active traders? Schwab and eTrade average just over 5 visits per month. It also offers time and labor management on a SaaS basis – perhaps some workers need to clock their hours on ADP’s website to make sure that they get paid accurately? ADP provides HR services such as payroll, 401k, and benefits administration. This may be set as the homepage for Clemson university students?ĪDP.COM. Can’t explain why this gets so much usage.ĬLEMSON.EDU. Perhaps its paying off? Although GM.com wasn’t far behind at 9.8 visits/month, other Auto OEMs like Toyota and Ford had just 2 visits/month. Chrysler said that it intended to spend over $1bn in online advertising in the second half of 2006. Often controversial news site – devotees may be bigger news junkies than followers of other news sites?ĬHRYSLER.COM.
Anti-spyware software – likely updating spyware signatures at each log-in.ĭRUDGEREPORT.COM. I’m not sure that any lessons can be drawn from them as a whole:ĪLURIASOFTWARE.COM. The “Other” category is a bit of a hodgepodge, with each site worth looking at individually.
The three count likely under-represents the importance of communication as a driver for frequent visitation of online websites. Communications/webmail are also a major driver of portal site traffic. They are all huge – between 20-60m UU/mth and between 6-43 billion PV/mth.
It’s not a surprise that people like to get free music and movies.Ĭommunications and Social Networking sites have three representatives on the list ( Myspace, Facebook and Hotmail). Overall traffic levels for these sites are all sub one million (versus the gaming sites which were all in excess of 4 million with the exception of WoW at 1.7m). The Warez/Download category also has four sites on the list. Webkinz is part of a very interesting trend towards offline-online hybrid services that I will explore more in a later post. It has gone from nothing to over 4m UU/mth since then.
Ganz has been making plush toys for years, but with Webkinz they gave each toy a unique secret code that allows kids to take care of their pet/toy online and play games with it.
Webkinz is a very interesting offline toy – online game hybrid launched by Ganz in late 2005. I’m sure most readers will be familiar with WoW, Pogo and Runescape. The next category on the list is gaming, with four sites World Of Warcraft, Pogo, Webkinz and Runescape. Capturing the first page that a user sees when they start their browser can drive a lot of usage. Inertia is a powerful force, not to be underestimated. The high proportion of homepages in the list of most frequently visited sites emphasizes the power of the default, which I have posted on before in a slightly different context. The site has a large section of myspace layouts and it is possible that some less experienced users changed their homepage while getting a myspace layout.
It may be that some of the users of this site have had their homepage reset to and don’t know how to change it. This suggests a relatively low level of engagement. It turns out that has around 600k users and they looked at only 16m pageviews from their 9m visits to the site, spending on average 30 seconds. ,, , etc), with the balance being portals and search engines ( aol.com,, ,, etc). Twenty one of the websites – more than half, fall into the category of homepage. Let’s peel back the onion a little, and look at these websites by category. Here are the 41 sites that were visited 10 times or more on average by US internet users in the month of March 2007: I took a look at the top 2000 web domains, but this time I ranked them by number of visits per month. Most frequently visited websites – not what you’d expect ApPosted by jeremyliew in Consumer internet, Internet.